A major milestone in ethical shopping
If you’ve ever tried to shop your values in person or online, you know how hard it is to cut through the greenwashing. That’s why we’re beyond excited to share some major news: Ethical Consumer Magazine has officially rated us 79/100 in the Ethical Food Supermarket category!
How we stack up
This score places us 2nd overall, putting us ahead of major names in the space like VeganKind, Planet Organic, and Ethical Superstore.
Beyond the rating
Ethical Consumer looks far beyond product packaging, they analyse everything from human rights and animal welfare to environmental impact and company ownership. It’s the gold standard for spotting true ethical leadership and avoiding greenwashing.
Your independent alternative
We know nothing beats supporting your local independent wholefood shop on the high street. But if, like many of us, you don't have one nearby, we’re here to give you a genuinely ethical alternative.
Thank you for being part of a community that demands better. We couldn't have achieved this without your support!