Hear from Heather: VBites vs Applewood

To all the customers complaining about Applewood vegan cheese. 

VBites no longer make it, that is why you are not enjoying the quality of it.

Do you want to know the full, true story behind VBites Smokey Cheezly vs Applewood Smokey Vegan Cheese? 

VBites manufactured the first smokey vegan cheese and provided it to Applewood for 7 years. The groundbreaking collaboration earned rave reviews and reshaped supermarket shelves - only for Applewood to quietly cut VBites out. They replicated the recipe overseas, and flooded the market with a lower-quality product.

The result? Confused customers, a tarnished product, and a troubling pattern repeating across the plant-based sector: independent innovators being pushed out by big players chasing profit over principles.

You can hear the full story below or download the transcript here.

Unfortunately, what happened to us at VBites isn’t an isolated incident. It is heartbreaking to see the same thing happening to so many vegan businesses every single day. I ask you to listen, understand and support the real innovations from independent, passionate vegan companies. We have to support these family businesses before they no longer exist.